Custom Pools of Naples

Who they are

Custom Pools of Naples works in Naples, Collier County. Their Florida contractor license, CPC057063, was issued in March 1999 and is current — twenty-seven years of unbroken certification, which puts them among the longest-licensed builders on this list and is comfortably the strongest fact on this page. Their domain dates from 2005. They describe themselves as a premier pool builder, which is not a position anyone can hold on the record. They publish no email address and no street address beyond the city, so the phone is the way in.

What they build

New pool construction, spas and hot tubs, water features and outdoor living work. Four lines — no renovation, no repairs, no service line — which from a twenty-seven-year license holder reads as building rather than maintaining. They publish ten project photographs. Their website is not where their effort goes: the last page to change was a thank-you page in 2020, though there was other activity this spring. For a firm this long established, a phone call and a site visit will tell you far more than the site will.

Where they work

Naples and Collier County. They publish no separate pages for individual towns, so there is no documented service area — Naples, Marco Island, Bonita Springs, Golden Gate and the surrounding county is the sensible reading, and anything further worth confirming by phone. They keep weekday hours and are closed at weekends.

What the record shows

Google has them at 3.6 from five reviews. Five is the smallest sample of any profile on this list, and it has to be said plainly: five reviews cannot support a judgement about a company that has been licensed for twenty-seven years. The number sits nearly a point below the 4.52 Florida average, but at this volume a single unhappy customer moves it by that much, so treat the score as almost uninformative and read the accounts instead. They are genuinely split. On the good side, one customer whose pool was installed more than a year earlier had water overflowing from the spa, texted the owner directly, and got it dealt with — after-sales response a year later is the thing most complaints on this list are about, and this is the opposite. Another praises the design, installation and follow-up and names four different people at the company, which suggests a real team rather than one person with a phone. On the other side, one customer found them poorly responsive, hard to get quotes out of, and inconsistent about answering emails. And one gave two stars over advice rather than workmanship: they were told to fill their fifty-seven-thousand-dollar pool with well water, and later learned that trucked fresh water was an option nobody had mentioned — a cost that would have been small against the build, and a decision they were not given. That is a fair complaint about being advised rather than being sold to, and it is worth asking about directly: what water goes in, what the options cost, and what it does to the finish. On this evidence: a very long license, evidence of the owner answering the phone a year after handover, and a thin, split record that cannot tell you much more. Ask for three recent addresses and go and look.