For Florida pool builders
You are already in the directory homeowners trust.
Homeowners are comparing you to the builder down the road, right now and all the time. They do it across a dozen platforms, review boards, local portals and AI tools. We let them do it in one place, conveniently, and make sure your best sides are front-and-center.
528 licensed builders listed 44 counties No per-lead fees, ever
Florida market figures: Florida’s Best Pools, 2026 Swimming Pool Industry Report.
At a glance
What FloridaPoolz is — and what it is not.
We know you might have been burned by other directories before. So let us be clear about what you are actually signing up for with FloridaPoolz.
What we are
- Your always-on storefront. A profile that ranks in Google — and we work to rank it high. It points your leads straight to you: your website, personal cabinet, and inbox. You have unlimited free first claim opportunities when a lead is at its hottest: seconds after they click, and for the first hour after that.
- AI visibility, built for real life. When someone asks Alexa, Gemini, ChatGPT or another AI tool to find a pool builder nearby, those tools go and do their research. We make sure they see your data in full, presented well, so that if they want to recommend your business they can do it with confidence.
- A better way to show, not tell. Optimised, compressed, condensed to core value and put into schema format — so people get the information fast, and search engines and AI get it reliably, in their own language.
- The sales warm-up machine. Our guides, feature filters and well-described photographs help buyers understand what they actually want. For your sales team, it means people arrive with a clearer picture already in their head.
- Honestly time-sensitive. Leads expire fast in this field. With a free profile you get a one-hour window to claim the lead in your own cabinet. If that does not happen, the lead goes to another licensed builder who has put their hand up for that town — premium or free.
What we are not
- Not a pay-per-lead trap. No $50–150 charges per lead, no billing for tyre-kickers. When a homeowner contacts you, you are always first to reach them, at no charge at all — free, forever, fixed in our terms.
- Not a fill-and-forget three-field directory. Name, address, phone — and maybe it is somewhere on page 20 of Google a month later, while charging you monthly? We beg to differ. Your FloridaPoolz profile is a valuable asset by default, and more so once you claim it, which is free.
- Not a lead auction house. We hand leads on by the clock and by your own reaction — whether you take them or not — never by who bids highest. One lead is always offered to exactly one builder at a time.
- Not a national content farm. We know our CYA, water tables, HOA tricks and FS 515, because we only do Florida. You do not compete with a national corporation here — only with their Florida branch, which you compete with in real life anyway.
- Not a pay-to-win game. Premium buys you bounced quotes from more of the areas you actually work in, an enhanced profile, and a place in a higher section. More towns, nearer the front.
What it does for your business
Turn a public record into a lead machine.
The profile is yours to claim and edit at any time. Premium, however, opens new options.
Featured placement
We trust pool builders who take control more than the ones who never answer the phone. Premium is rated on the same terms as everyone else, but we show it at the top of the page.
Show the change, not just the result
Before-and-after project comparisons. People buy with their eyes, and a pair they can drag between is the closest thing to standing in the finished garden.
Instant lead alerts
When a homeowner asks for you by name, the whole enquiry reaches you by email the moment it lands. First to call usually wins the job.
SEO features
Tell your marketing team that a premium profile here earns a do-follow backlink from a perfect topic-match US traffic site with direct user intent. They will know it is good — especially for the price.
AI search magic
People now ask ChatGPT and do not even Google things. We have optimised this directory so the most popular AI tools see every profile’s content in full.
Cost and financing calculators
Your own numbers, on your own profile, so a homeowner can price the pool they are imagining before they ever pick up the phone.
Offers and promos
A banner across your profile for the offer you are running this month. It is the first thing a reader sees and the only part of the page you write entirely yourself.
A name, not a switchboard
Put a real person on the profile — their name, their job, who a homeowner is actually going to speak to. Nobody enjoys ringing a company and hoping.
Priority when a lead bounces
When an enquiry is not opened inside its hour it moves to another builder in that area. Premium listings are considered before free ones, in every area you list.
No small print
How it actually works.
Three things worth knowing before you decide anything: how we confirm you are you, where you stand when a request comes in, and what money does and does not move.
Getting verified takes a minute or a phone call
If you claim from an address on your own website — hello@yourpools.com — nobody else could be reading that inbox, so you are in immediately. A free mailbox like yourpools@gmail.com proves nothing about who owns the business, so we ring you instead. We are in Orlando and it is a short call. No call, no access, and no homeowner’s details go anywhere near an address we have not confirmed.
The queue is a queue, not an auction
A request goes to the builder the homeowner picked, for one hour, alone — the clock pauses overnight. If they do not open it, it goes to ONE other business that works in that town: not a list, not everybody. Take your turn and you go to the back of that town’s line, so the next one goes to somebody else. Being offered a request is what costs you your turn, whether you open it or not.
What the subscription moves, and what it cannot
A claimed listing can hold three towns. Premium holds ten, and stands ahead of the free claimed builders in each of them. That is the whole difference on leads: more towns, nearer the front. Payment orders the queue. It never touches your score — the top score on this site is reachable for nothing, and there is no field we could sell you that would move it.
The homeowners’ version of all three, in their words rather than yours.
Pricing
Start free. Pay only when it is making you money.
A single pool build is a five-figure job. Premium costs less than one month on a lead site — with no per-lead fees and nobody reselling your enquiries.
Claimed listing
Take control of what is already there
$0 / forever
No card required. Claim in minutes.
Claim your profile- Claim and verify ownership
- Correct your name, phone and public email
- Your own description, and answers to the questions buyers ask
- Up to 30 of your own photographs — the same on every plan
- Service areas and opening hours
- Your Google and Yelp reviews, gathered and displayed
- Every enquiry, free — one hour to take it before it moves on
Premium
Get found first, and be easy to say yes to
$129 / month
Cancel any time. No contracts.
Talk to us about premium- Everything above, plus:
- Featured placement and a more eye-catching profile card
- A do-follow link to your own website
- Before-and-after pairs, with a slider people drag
- Asked for by name? The whole enquiry by email, the moment it lands
- Priority in the queue when someone misses their one-hour window
- Cost and financing calculators on your profile
- An offer banner, in your own words, across the top
- A named person to ask for, not a switchboard
Premium, paid yearly
The same thing, billed once
$899 / year
Saves $649 against paying monthly. Cancel any time.
Find your business and go premium- Everything in Premium, exactly as listed beside this
- One invoice a year instead of twelve
- Switch between monthly and yearly whenever you like
Not sure yet? Claim your profile free today — you can upgrade the moment the enquiries start coming in.
Getting started
Live in about the time it takes to read a permit.
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Find your listing
Search your business name. If we have you, your profile is already there, built from your license record and your published work.
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Verify it is you
Claim it with your business email. We check it against the website domain on file, and you set your own password.
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Make it yours
Add photos, fix your details, list your specialties. Upgrade to Premium whenever you want more reach.
Common questions
The things you are actually wondering.
Is my Google Business Profile not enough?
Google shows your rating. It does not show your license standing, how long you have held it, or your work next to the builder down the street. A homeowner making a five-figure decision wants that comparison, and this is where they find it. Think of us as the layer that makes your Google reviews mean something.
Do you sell or resell my leads?
No. An enquiry goes to one builder at a time — no per-lead fee, no auction, and never the same name sold to five of your competitors at once. If you do not open it within the hour it moves on to the next builder in that area, which is the only way it ever reaches anyone else.
What if the data on my profile is wrong?
That is exactly why claiming is free. Public records are not always current. Claim your profile and you can correct your phone, your service area and your details straight away. If something in the underlying license data looks wrong, flag it and we will go back to the source.
Why would I pay when I can claim it for free?
Free gets you control, and every enquiry, free, with an hour to take it. Premium gets you reach: featured placement and a more eye-catching card, a do-follow link to your own site, before-and-after pairs, the whole enquiry by email the moment it lands when a homeowner asks for you by name, and priority in the queue when a lead bounces. Photographs are the same for everybody. Most builders start free and upgrade once they see the traffic.
Can I cancel any time?
Yes — no contracts. Premium is month to month. Cancel whenever you like and your listing simply reverts to the free claimed tier. You never lose your profile.
I already have a website and a marketing person. Does this still help?
Show them the link. A premium profile carries a do-follow backlink from a Florida-only, topic-matched site whose visitors are already looking for a pool builder. That is a harder thing to buy than it sounds, and it costs less here than almost anywhere they will price it.
People are looking for pool builders on FloridaPoolz right now.
Make sure they see you at your best.
Free to claim · No per-lead fees · Cancel premium any time