Florida › Sarasota CountyFox Pools Inc
Fox Pools Inc

Fox Pools Inc

📍 Sarasota, FL
★ 4.7
59 Google reviews
7.8/10
325permits
2022since
Jul 2026updated
Get a Free Quote

You're the owner of Fox Pools Inc?

Claim your free profile and get a Verified Owner badge, direct contact, and more.

Reviews

What customers say — Google is the largest, most representative sample.

Google
4.7 · 59
Yelp
3.6 · 9

Source: Google / SERP · Jul 2026.

How They Compare

Against typical Florida pool builders.

Google rating 4.7 ↑ (avg 4.4)
Permits on record 325
Years online 2022

Reviews Worth Reading

Real quotes from public Google reviews — the praise and the critical, as posted.

★★★★★Dana 17 · Feb 2024Google

Great experience working with Fox Pools from the initial contact via their website, to Merle, Brandon, Lawrence, Broderick, Susie, and Maryann. Signed the contract in April 2023. The pool construction began in late Oct, 2023. Pool completion in mid Feb 2024. The team addresses all questions and brings up any potential challenges so that the client is NOT surprised. It is a big project, impacts neighbors and all the subs were as quiet, efficient, and clean as possible. Any pool issues are dealt with promptly. I contacted six firms prior to Fox Pools. Some firms did NOT communicate back, some businesses would rather build many pools in a new subdivision, some firms simply went stealth after an initial design, and some businesses do not work within the City of Sarasota. Fox Pools truly enjoys constructing one of a kind pools. I am grateful to the team for such a painless experience on a complicated and major construction project. I also appreciated that the website lists the equipment brands used and the sourcing of several US suppliers. I highly recommend Fox Pools, a family owned company.

★★★★★Franci Boessel · Feb 2018Google

When we decided to build a pool I started to research. Fox Pools was the only company I could find in our area with an A+ BBB rating and they had no negative reviews From the first day I knew I had made the right choice. Their Sales Rep, Merle, called me back the same day, in fact within less than half an hour to set up a consultation. We set up a plan and a target date for beginning the project. The process started right on time and was finished within the paramaters we were given. Every contractor that worked for Fox Pools were effecient, professional, polite and cleaned up after themselves. I also found out most of them had been with Fox Pools for many years, some for almost 20 years. That was very impressive to me. Long story short, Fox Pools was a pleasure to work with and we couldn't love our new pool more. Thank you to Ed, Merle and all the contractors and office staff we worked with. We highly recommend this company.

★★★★★Google User · Feb 2024Google

We had a hard time finding a quality pool company to resurface our pool. Fox Pools did a fantastic job. We had to wait a few months to start, but they made us aware of the delay up front. New PebbleTec, tile, pool coping, pool filter and pump. We also converted the spa into a sunshelf. Could not be happier. It took a while as all the subcontractors are busy. We understood that. There was some concrete spray from the gunite on our pool cage. Brandon had his team come back to scrub the screen and cleaned it all up. Many pool companies we spoke to wanted to tear out the pool and build a new one with a corresponding price tag. Fox was happy to do as we asked. We checked for lawsuits, contractor's license, etc. and Fox Pools came up clean. We did our homework. We highly recommend Fox Pools.

★★★★★Beth Farmer · Aug 2020Google

Fox Pools did a fantastic job with our pool. They worked closely with us to select the proper equipment that would match our needs and the features that we desired in the pool. As we modified the design, Fox quickly made adjustments to the design and the quote. Construction was extremely quick and efficient and explanations on the process were very helpful to us since we had never built a pool. The equipment selection was all from Pentair and guidance was provided on equipment selection that maximized performance without adversely impacting the cost. A remote monitoring and control system was installed and has worked extremely well once we improved the Wi-Fi signal to the unit. We highly recommend Fox Pools.

★☆☆☆☆edwardzed · Jul 2017Google

I recently hired Fox Pools to service my pool. A few weeks into the service I asked if they could put in a figure 4 handrail for me. I had researched the handrails and I knew they were under $200. Fox Pools came back to me and said they wanted $750 to install a hand rail. This didn't sound right so I called two other respected pool companies and each quoted me the same amount, $475. So I went back to Fox pools and asked for a detailed estimate itemizing the $750 so I could see what the difference was. They never got back to me with one. Instead, when pressed, they just said there was a lot of expense, such as echelons being $100 each. Amazon says they are $20.72 for a pair of 2. The following week my pool service did not sweep my pool. Asked why, and was told that the guy that did it wasn't in the office that day and they would get back to me. They didn't. I called them the following week and again requested a detailed quote on the handrail and an answer as to why my pool wasn't swept clean. Instead of answers to the above, I got an email saying they have cancelled my pool service because they couldn't do it for $80 a month, which we agreed upon and which they had provided up to this point. I had no problem finding other pool services that agreed to do my pool for $80. My personal opinion is that, because of the estimate on the handrail, they wanted to get rid of me.

★☆☆☆☆john h · Mar 2023Google

Scheduled an estimate, the owner forgot about the appointment. He called later that day and came over. We told him what we wanted, he told me he would put together an estimate and call back in a week . I never heard back from him. I used an another contractor who was professional and we agreed on a contract. It was a job that was over $100,000 . I guess Fox pools is not interested in its customer’s. I still could not understand how he didn’t get back to me. Don’t wait for this company to show up. He needs to go back to business class 101 and learn

Source: public Google reviews. Quotes appear as posted by their authors.

Reviewed by homeowners

No homeowner reviews here yet. Worked with Fox Pools Inc? Be the first — reviews are checked by a person before they appear.

Standing & Verification

Official-record checks from FL DBPR, permit databases and state records.

Actively permittingRecent permits on file in Sarasota
✓ Verified
Licensed contractorFL DBPR record confirmed · CPC1459834
✓ Verified

Sources: Shovels.ai (permit data aggregator) · Google (reviews) · Wayback Machine · FL DBPR · Sunbiz

Permit Track Record

License-verified against Shovels' Florida permit database — matched to their DBPR license number, not a fuzzy name guess.

325permits on record
Pools permitted per year

Year-by-year data not yet mapped.

What they pull permits for

Work-mix data pending.

Source: Shovels permit database, matched to DBPR license CPC1459834 · verified Jul 2026. Found a mistake?

License & Credentials

Florida state contractor license & scope of work.

✓ FL DBPR record found
License #
CPC1459834
Type
Certified Pool/Spa Contractor
Status
Active
Qualifier
Brandon Lee Fox

Scope of work & exact number verified on FL DBPR.

Ownership

BL
Brandon Lee Fox
Owner / license qualifier · FL DBPR

Confirmed on FL DBPR

Project Photos

Portfolio photos — what this builder's work looks like.

📷Their portfolioPhotos from foxpoolsfl.com

Find Them Online

Verify anywhere.

About Fox Pools Inc

Are you looking for expert pool construction and remodeling with over 40 years of experience? Contact our custom pool builders in Bradenton, FL today!

Read more ▾

Company Snapshot

Brandon Lee Fox has held Florida Certified Pool/Spa Contractor license CPC1459834 since 2022 on behalf of Sarasota’s Fox Pools Inc, current per DBPR records. Several reviewers describe it as a family-owned operation, with a few specifically noting that individual crew members had stayed with the company for close to two decades — a detail pulled from customer accounts rather than the license record itself.

Specialties & Service Area

Permit records concentrate the company’s work in Sarasota County (15 of a recent permit sample), with smaller activity in Manatee (3) and Charlotte (1) counties. Reviewers highlight the design and sales process specifically, and note the company’s own site lists the equipment brands and sourcing used on each job — a level of specification detail more than one reviewer called out as unusual among the builders they researched.

Licensing & Track Record

a documented set of permits is on file under this license, with 4 currently open. A sample of 20 recent permits from 2025 shows an average estimated project value near $82,000, with individual projects ranging from roughly $80,000 up to $240,000 for larger builds.

What Customers Say

Across platforms, Fox Pools holds close to a 4.7-star average — 59 reviews on Google, 58 on Birdeye, a perfect 5/7 on Facebook — though Yelp (3.6/9) and Angi (3.5/2) run lower on much smaller samples. One reviewer who contacted six firms before choosing Fox Pools described an A+ BBB rating and no negative reviews found at the time, a signing-to-completion timeline of roughly four months, and a sales rep (Merle) who called back within thirty minutes of first contact. Not every account is glowing: one former maintenance customer alleged the company quoted $750 for a handrail installation that two other companies quoted around $475, then canceled the customer’s ongoing pool service after repeated requests for an itemized breakdown of the difference.

Bottom Line

A verifiable, sizable permit history with rising project values, plus strong ratings across several review platforms, support the design-and-build side of the business. The one detailed complaint concerns ongoing maintenance service pricing and communication rather than pool construction itself, and is worth asking about if service — not just the build — is part of what you’re shopping for.

Credentials & Recognition

FSPA/PHTA certifications & awards when on file.

CPC · top FL pool credential FL State Licensed

FSPA membership · PHTA/CPO · manufacturer certs surfaced when present.

Fox Pools Inc — Frequently Asked Questions

Answered from public records.

Is Fox Pools Inc a licensed and insured pool builder?

Fox Pools Inc holds an active Florida state contractor license (CPC1459834) verified against FL DBPR. Always confirm current licensure and proof of insurance in writing before signing.

How long has Fox Pools Inc been building pools?

Public records show a documented permit history on file, state-licensed since 2022.

What areas does Fox Pools Inc serve?

Based on permit records, Fox Pools Inc builds across Sarasota County.

How do I verify a pool builder before hiring?

Check: (1) active FL license on DBPR, (2) real permit history with the county, (3) genuine reviews across platforms, (4) fair pricing. This profile gathers all four from public records.

Does Fox Pools Inc build new pools, or also offer ongoing pool maintenance?

New pool construction is the core of the business — permit records show new pool work as essentially the entire recent permit mix — but Fox Pools has also more recently launched a monthly pool maintenance/service program, according to customer reviews, and uses Pentair equipment across its builds.

Where has Fox Pools Inc recently been building?

Recent permit records center on Sarasota County (15 of the last 20 tracked permits), with additional work in Manatee County (3) and Charlotte County (1) — consistent with its Sarasota address.

Does Fox Pools Inc's reputation differ between new construction and its maintenance service?

Yes — reviews about new pool builds are uniformly 5-star, praising crew tenure (some subcontractors have been with the company close to 20 years) and cleanliness. By contrast, the lower-rated reviews on record are specifically about the newer monthly maintenance/service line and pricing for add-on repairs, not the construction work itself.

Get a Free Quote

Request goes directly to Fox Pools Inc.

Sources & Verification

Every figure traced to a primary source.

Shovels.ai (permit data aggregator) · Google (reviews) · Wayback Machine · FL DBPR · Sunbiz